Legend Homes today announced the promotion of Cynthia Carrigan-Smith to Vice President of Marketing and Customer Experience, a newly expanded leadership role that brings together marketing and customer experience to create a more seamless homebuying journey for homebuyers across Texas. 

Carrigan-Smith will oversee the strategic alignment of the company's marketing efforts with customer experience initiatives, ensuring consistency from a prospective buyer's first interaction with Legend Homes through closing and long-term homeownership. 

"Cynthia has built an exceptional career by understanding every stage of the customer journey," Legend Homes President Lee Darnold says. "Her experience spanning customer care, construction, marketing, and customer experience gives her a unique perspective on what matters most to our homebuyers. This new role reflects our commitment to delivering an outstanding experience from the very first touchpoint." 

Carrigan-Smith began her career in homebuilding in 2005 with Pulte Group, working in customer care before expanding her expertise into construction operations and later transitioning into marketing in 2017. Her broad background provides valuable insight into customer engagement, the home construction process, warranty service, and the overall homeowner experience. 

Since joining Legend Homes in 2020 as Online Sales Manager, Carrigan-Smith has played an instrumental role in advancing the company's digital marketing capabilities and customer engagement strategy. She later served as Director of Marketing Technology, leading enhancements to the company's digital platforms, before being promoted to Vice President of Customer Experience, where she worked closely with field leadership to strengthen quality and customer satisfaction initiatives. 

"I'm honored to step into this role and grateful for the opportunity to help shape every stage of our customers' journey," Carrigan-Smith says. "From the moment someone begins searching for a new home to the day they receive their keys — and long after they've settled in — we have an opportunity to create meaningful experiences that build trust. I'm excited to work alongside our incredible teams to continue raising the standard for what customers can expect from Legend Homes." 

In her expanded position, Carrigan-Smith will lead efforts to better integrate marketing and customer experience strategies, creating a more connected and consistent experience for customers throughout the homebuying lifecycle. 

"Marketing is often where our relationship with customers begins," Darnold added. "By bringing marketing and customer experience together under Cynthia's leadership, we're creating a stronger connection between the promises we make and the experience we deliver. Her leadership will help ensure every customer interaction reflects the quality and care that define Legend Homes." 

Carrigan-Smith's promotion reflects Legend Homes' continued investment in innovation, customer satisfaction, and delivering exceptional value to homebuyers throughout Texas. 

About Legend Homes

Legend Homes is a Texas-based residential homebuilder committed to delivering high-quality, thoughtfully designed homes for first- and second-time buyers. Since 1991, Legend Homes has built more than 22,000 homes across thriving communities in the Houston, San Antonio, and Dallas-Fort Worth markets. 

Known for its dedication to innovation, value, and customer satisfaction, the company opens the door for buyers through a transparent, streamlined experience that makes the dream of homeownership both accessible and rewarding. 

To learn more, visit livelegendhomes.com.